Ukwenziwa kwe-OEM vs ODM Skincare: Ngowuphi uModeli ohambelana neBrand yakho?

Umbuzo Olibazisa Ukuqaliswa Kweenkqubo Ezininzi Zokhathalelo Lolusu

Umnini wophawu uqhagamshelana nomvelisi wokhathalelo lolusu aze athi:

"Sifuna imveliso ye-OEM."

Emva koko, kumyalezo olandelayo, bachaza imeko eyahlukileyo ngokupheleleyo - banengcamango yemveliso, umfanekiso wesalathiso somncintisani, uluhlu lwezithako abazithandayo, kodwa akukho fomula igqityiweyo, akukho qabane lokwenziwa, kwaye akukho nkcukacha zemveliso.

Oku kwenzeka rhoqo kuba i-OEM kunye ne-ODM zihlala zisetyenziswa ngokutshintshana kwi-intanethi. Nangona kunjalo, kwimveliso yokhathalelo lolusu, zimele iimodeli ezimbini ezahlukeneyo zentsebenziswano ezinamanqanaba ahlukeneyo okuba ngumnini wefomula, ukwenza ngokwezifiso, ixesha lophuhliso, kunye nolwakhiwo lweendleko.

Ukukhetha imodeli engalunganga kunokubangela ukulibaziseka okungeyomfuneko, iindleko zophuhliso ezingalindelekanga, kunye nokudideka ngexesha lokuqala kokuqaliswa kwebhrendi yokhathalelo lolusu.

Esi sikhokelo sichaza umahluko wokwenyani phakathi kokwenziwa kwe-OEM kunye ne-ODM yokhathalelo lolusu, kuquka:

• Ubunini befomula
• Ixesha lophuhliso
• Iinketho zokwenza ngokwezifiso
• Iimfuno ze-MOQ
• Umahluko kwiindleko
• Yeyiphi imodeli efanelekileyo ngakumbi kwiinkampani ezintsha kunye neempawu ezisele zizinzile

Ngaphambi kokuba uthelekise ezi modeli zimbini, nazi ezinye zezona zakhono ziphambili zokwenza izinto ezivela kwiGuangdong Joyan Biological Technology, umenzi wezokhathalelo lolusu osebenza ngqo kwifektri eseFoshan, eTshayina.

UJoyan Isishwankathelo seMveliso yoLondolozo lweSkincare

• Iifomula zokhathalelo lolusu ezikhulileyo ezingaphezu kwama-3,000 ezigubungela iiserum, iikhrimu, iimaski, izicoci, kunye neemveliso zokhathalelo lwamehlo
• Uvavanyo lwefomula kunye nekoteshini zingadlulanga iiyure ezingama-24
• Ukulungiswa kwesampulu kunye nokuthunyelwa kwiintsuku ezi-1-2 emva kokuqinisekiswa kwefomyula kunye nesikhokelo sokupakisha
• I-MOQ esemgangathweni ukusuka kwiiyunithi ezingama-3,000 nge-SKU nganye
• Imveliso yovavanyo iyafumaneka kwiiyunithi ezili-1,000 kuxhomekeke kwiimfuno zemveliso
• Umthamo wemveliso yemihla ngemihla:
  • Iimaski zamehlo ezikristale ezifikelela kwi-600,000
  • Iimaski ezifikelela kwi-400,000
  • Iibhotile zokhathalelo lolusu ezifikelela kwi-350,000
• Iziqinisekiso kunye neenkqubo zomgangatho:
  • I-GMPC
  • I-ISO22716
  • I-ISO13485
  • I-BSCI
  • I-SGS

Kwiimpawu ezithengiswa kwiimarike zamazwe ngamazwe, iJoyan ibonelela ngeenkqubo zokuvelisa ezihambelana neemfuno zolawulo lobuhle kwiimarike eziphambili zokuthumela ngaphandle, kuquka ne-United States.

Qhagamshelana nathi

Yintoni i-OEM Skincare Manufacturing?

I-OEM imele uMenzi weZixhobo zoQoqosho.

Kwimveliso yokhathalelo lolusu, i-OEM idla ngokubhekisa kwimodeli yemveliso apho uphawu lubonelela ngefomula eyiyo okanye iinkcukacha zemveliso ezineenkcukacha, kwaye umenzi uvelisa imveliso ngokwezo mfuno.

Le fomula ingavela ku:

• Iqela langaphakathi le-R&D lophawu
• Ingcali yezekhemikhali yobuhle eqeshwe
• Iqabane langaphambili lokuvelisa
• Umthengisi wefomula onelayisenisi

Phantsi kwelungiselelo le-OEM, umenzi ugxila ekuphunyezweni kwemveliso:

• Ukufunyanwa kwezinto eziluhlaza ngokweemfuno
• Ukungqinelana kwemveliso
• Ulawulo lwemeko
• Ukuzalisa kunye nokupakishwa
• Ulawulo lwemveliso yeqela

I-brand idla ngokuba nobunini okanye ulawulo kwifomula yayo yobunini.

I-OEM ifanelekile kwiimveliso esele zinazo:

1. Ifomula Egqityiweyo

Le nkampani sele inefomula evavanyiweyo, iinkcukacha zezithako, kunye neemfuno zemveliso ezilungele ukwenziwa.

Umzekelo:

Inkampani yokhathalelo lolusu iphuhlise ifomula ye-serum ekhethekileyo yokulwa nokwaluphala kwaye ifuna umenzi oqinisekisiweyo ukuba ayivelise kurhwebo.

2. Imveliso ekhoyo efuna iqabane elitsha lemveliso

Ezinye iimpawu zitshintsha abavelisi ngenxa yezi zinto zilandelayo:

• Ubungakanani obungcono bemveliso
• Iindleko zokuvelisa eziphantsi
• Iziqinisekiso eziphuculweyo
• Ulawulo oluthembekileyo ngakumbi lwekhonkco lonikezelo

Kule meko, i-OEM ivumela uphawu ukuba ludlulisele ifomula ekhoyo kwifektri entsha.

3. Icebo Lophawu Olusekelwe Kwifomula

Ezinye iimpawu zokhathalelo lolusu zakha ithuba lazo lokukhuphisana malunga netekhnoloji yokwenza imveliso, izithako ezizimeleyo, okanye iinkqubo zokuhambisa ezizodwa.

Kwezi bhrendi, ubunini befomula yinxalenye ebalulekileyo yexabiso leshishini labo.

Umngeni nge-OEM

Eyona mfuneko inkulu ye-OEM kukuba ifomula kufuneka ilungele.

Ingcamango yemveliso efana nale:

"Ndifuna i-serum ekhanyayo enevithamini C kunye nokwakheka okunesitayile"

ayikabi yiprojekthi ye-OEM okwangoku.

Sisicelo sophuhliso lwemveliso.

Ukudalwa kwefomula, uvavanyo, uvavanyo lozinzo, kunye nokwenza ngcono kufuneka kwenzeke ngaphambi kokuba kuqale ukuveliswa kwe-OEM enkulu.

Ngokuxhomekeke kubunzima bemveliso, uphuhliso lwefomyula eyenziwe ngokwezifiso lunokuthatha iiveki ezininzi ukuya kwiinyanga ezininzi.

Yintoni i-ODM Skincare Manufacturing?

I-ODM imele uMenzi woYilo loqobo.

Kwimodeli ye-ODM, umenzi ubonelela ngefomyula ekhoyo okanye isisombululo semveliso, esinokuthi emva koko senziwe ngokwezifiso ngokweemfuno zophawu.

Umzi-mveliso ubonelela:

• Iifomula ezikhoyo
• Izisombululo zezithako
• Iinketho zobunjani
• Amava ophuhliso lwemveliso
• Ubuchule bokuvelisa

Olu phawu lugxile koku:

• Indawo yokubeka uphawu
• Uyilo lokupakishwa
• Icebo lokuthengisa
• Umthengi ojolise kuye
• Ibali lemveliso

Kwiimveliso ezininzi ezintsha zokhathalelo lolusu, i-ODM yeyona ndlela ikhawulezayo ukusuka kwingcamango yemveliso ukuya ekuqalisweni kwayo kwimarike.

Ngaphambi kokuba ukhethe imodeli yokuvelisa, Abasunguli abatsha kufuneka baqonde inkqubo epheleleyo yokuqalisa uphawu lokhathalelo lolusu, kuquka ukukhethwa kwemveliso, ucwangciso lwe-MOQ, izigqibo zokupakisha, kunye namaxesha okuvelisa.

Kutheni Kukhethwa Iimpawu Ezintsha Zokhathalelo Lolusu? I-ODM

Uninzi lwabasunguli bokuqala abaqali ngemvelaphi yelabhoratri yobuhle.

Zidla ngokuqala ngolu hlobo:

"Ndifuna ukwenza ikhrimu yamehlo ye-peptide."

"Ndifuna imaski yokufumisa umzimba efana neyaseKorea."

"Ndifuna iserum yobuhle ecocekileyo yolusu olubuthathaka."

I-ODM ivumela ezi ngcinga ukuba zibe ziimveliso zorhwebo ngaphandle kokuqala kwi-zero.

Endaweni yokuchitha iinyanga besenza ifomula ukusuka ekuqaleni, iimpawu zinokukhetha indlela yefomula eqinisekisiweyo kwaye zilungiselele:

• Uxinzelelo lwezithako ezisebenzayo
• Ubume
• Ivumba elimnandi
• Umbala
• Ukupakisha
• Indawo yokubeka imveliso kwindawo yayo

KwaJoyan, ixabiso lethala leencwadi lefomula elingaphezu kwama-3,000 linciphisa ixesha lophuhliso.

Umzekelo:

Uphawu olucela i-serum ekhaphukhaphu ye-vitamin C yokukhanyisa ulusu oluxutyiweyo alunyanzelekanga ukuba luqale ngophuhliso lwelebhu.

Iqela lemveliso linokuvavanya iifomyula ezikhoyo, licebise iindlela ezifanelekileyo, kwaye lilungise imveliso ngokwemarike ekujoliswe kuyo uphawu.

Ukwenziwa ngokwezifiso kudla ngokwenzeka ngemijikelo yovavanyo lwesampulu endaweni yomjikelo opheleleyo wophuhliso lwefomula.

Eyona mpikiswano iphambili ye-ODM

I-ODM ikhawuleza, kodwa ubunini befomyula esisiseko buhlala busezandleni zomenzi.

Olu phawu luphethe:

• Igama lebrand
• Uyilo lokupakishwa
• Izixhobo zokuthengisa
• Indawo yokubeka imveliso kwindawo yayo

Umenzi ungumnikazi wethala leencwadi lefomula yokuqala okanye iteknoloji yokwenziwa kwesiseko.

Kwiinkampani ezininzi zokhathalelo lolusu ezineelebheli zabucala, oku akuyongxaki.

Inzuzo yabo yokukhuphisana idla ngokuvela kwezi zinto zilandelayo:

• Ukubalisa ibali lebhrendi
• Amava abathengi
• Iindlela zokuthengisa
• Uyilo lokupakishwa
• Indawo yemarike

Nangona kunjalo, ukuba inkampani ifuna ukwakha lonke uphawu lwayo malunga nefomula enelungelo elilodwa lomenzi okanye iteknoloji yokuhombisa enelungelo lomenzi, iprojekthi yokwenza ngokwezifiso okanye imodeli ye-OEM inokuba yeyona ifanelekileyo.

Emva kokugqiba ukuba i-OEM okanye i-ODM iyahambelana na nemodeli yeshishini lakho, inyathelo elilandelayo leli ukuvavanya ukuba ngaba umenzi inokubonelela ngomgangatho ohambelanayo nothembekileyo imveliso.

Uthelekiso lweMveliso yoLondolozo lweSkincare lwe-OEM vs ODM

Ngaba i-OEM okanye i-ODM iyayichaphazela i-MOQ?

Ukungaqondani okuqhelekileyo kukuba i-OEM isoloko ifuna i-MOQ ephezulu kune-ODM.

Enyanisweni, i-MOQ idla ngokugqitywa yi:

• Iimfuneko zokupakishwa
• Iiodolo ezincinci zezinto eziluhlaza
• Ishedyuli yemveliso
• Ubunzima bemveliso
• Ukufumaneka kwecandelo

Imodeli yokuvelisa ngokwayo ayisoloko imisela i-MOQ.

KwaJoyan, imveliso eqhelekileyo ye-MOQ iqala kwiiyunithi ezingama-3,000 nge-SKU nganye, ngelixa iibhetshi zovavanyo zinokufumaneka kwiiyunithi ezili-1,000 kuxhomekeke kuhlobo lwemveliso kunye neemfuno zokwenza ngokwezifiso.

Kwimveliso emitsha evavanya imfuno yemarike, imveliso encinci yovavanyo inokunciphisa umngcipheko wempahla ngaphambi kokuba inyuswe.

Indlela yokukhetha phakathi kwe-OEM kunye ne-ODM kwibhrendi yakho yokhathalelo lolusu

Imodeli yokuvelisa efanelekileyo ixhomekeke kwimibuzo emithathu ebalulekileyo.

1. Ngaba sele unayo ifomyula egqityiweyo?

Lo ngumbuzo wokuqala ekufuneka uphendulwe yiyo yonke ibhrendi.

Ifomula egqityiweyo ithetha:

• Inkcazo epheleleyo yesithako
• Isampulu yemveliso evavanyiweyo
• Ulindelo olucacileyo lokusebenza
• Iimfuno zokuvelisa

Ukuba sele unazo ezi zinto, ukwenziwa kwe-OEM kusenokuba lolona khetho lufanelekileyo.

Ukuba unayo kuphela:

• Ingcamango yemveliso
• Isalathiso somncintisani
• Uluhlu lwezithako ekujoliswe kuzo
• Ingcamango yemveliso okanye ubume obufunwayo

ke i-ODM idla ngokuba yindawo yokuqala esebenzisekayo.

Iinkampani ezininzi ezintsha zokhathalelo lolusu ekuqaleni zicela ukuveliswa kwe-OEM kodwa kamva zifumanisa ukuba ziyayifuna i-ODM kuba uphuhliso lwefomula alukaqali okwangoku.

2. Kufuneka Uqalise Ngokukhawuleza Kangakanani?

Ixesha lokuthengisa linye yezona zinto zibalulekileyo phakathi kwe-OEM kunye ne-ODM.

Iprojekthi ye-OEM eyenziwe ngokwezifiso ingabandakanya:

• Uphuhliso lwefomula
• Uvavanyo lwelebhu
• Uvavanyo lozinzo
• Ukuqinisekiswa kwemveliso

Le nkqubo ifuna amalungiselelo angakumbi ngaphambi kokuba ivelise ngobuninzi.

I-ODM iyawunciphisa lo mbandela kuba umenzi uqala kwizisombululo zemveliso ezikhoyo.

Kwiimveliso ezilungiselela:

• Ukuqaliswa kwexesha elithile
• Imiboniso yorhwebo
• Uvavanyo lwemarike
• Ulwandiso olutsha lwendidi

I-ODM inokubonelela ngendlela ekhawulezayo ukusuka kwingcamango ukuya kwimveliso egqityiweyo.

Umzekelo, uphawu olutsha olungena kudidi lweemaski zephepha lusenokungadingi ukuchitha iinyanga lusenza ifomula ukusuka ekuqaleni. Ukuqala ngefomula yemaski eqinisekisiweyo kunye nokwenza ngokwezifiso izinto ezibalulekileyo kunokunciphisa kakhulu inkqubo yokuqaliswa.

3. Yintoni Eyona Nzuzo Yokwenene Yokhuphiswano Lophawu Lwakho?

Ayizizo zonke iimpawu zokhathalelo lolusu ezifuna ifomula eyahlukileyo ngokupheleleyo.

Iimpawu ezininzi zokhathalelo lolusu eziphumeleleyo zikhuphisana ngezi zinto zilandelayo:

• Uphawu oluqinileyo
• Indawo yokubeka abathengi
• Uyilo lokupakishwa
• Unxibelelwano lwezithako
• Icebo lokuthengisa
• Amava abathengi

Kwezi bhrendi, i-ODM ibonelela ngendlela esebenzayo yokwenza iimveliso ezinokuthenjwa ngelixa igxile kwizixhobo zokwakha uphawu.

Nangona kunjalo, iimpawu ezakhiweyo:

• Itekhnoloji yobunini
• Iindibaniselwano ezisebenzayo ezizodwa
• Uyilo lwezithambiso olunelungelo lomenzi
• Ukwahluka kwesayensi

bangazuza ngakumbi kwi-OEM okanye kuphuhliso lwe-formulation eyenziwe ngokwezifiso.

Umbuzo obalulekileyo asingowokuba:

"Yeyiphi imodeli engcono?"

Umbuzo ongcono ngulo:

"Ngowuphi umodeli oxhasa icebo lakho lophawu?"

Ziziphi iinguqu ngexesha leNkqubo yeSampulu kunye neyoVunyelwa?

Inkqubo yesampulu yahlukile kuxhomekeke ekubeni ukhetha i-OEM okanye i-ODM.

Inkqubo yeSampuli ye-OEM

Kwimveliso ye-OEM, umenzi uqinisekisa ukuchaneka kwemveliso.

Uhlobo luhlala luvavanya:

• Ukuvumelana kobume
• Ukuchaneka kombala
• Ukuhambelana kwevumba
• Ukusebenza kwemveliso xa kuthelekiswa nefomula evunyiweyo
• Ukuzalisa kunye nokuchaneka kokupakisha

Injongo kukuqinisekisa ukuba umzi-mveliso ungaphinda uvelise ifomula ekhoyo ngokuthembekileyo kwinqanaba lorhwebo.

Inkqubo yeSampuli ye-ODM

Kwimveliso ye-ODM, iisampulu ziyinxalenye yengxoxo yophuhliso lwemveliso.

Uphawu luvavanya:

• Nokuba ubume buyahambelana na nendawo ebekwe kuyo uphawu
• Ingaba izithako ezisebenzayo ziyahlangabezana nolindelo
• Ingaba ivumba liyahambelana na nemarike ekujoliswe kuyo
• Ingaba ukupakisha kunye namava omsebenzisi ayahambelana na nengcamango

Uhlengahlengiso lungabandakanya:

• Ukunyusa okanye ukunciphisa amanqanaba ezithako ezisebenzayo
• Ukutshintsha ubukhulu bobume
• Ukutshintsha ivumba elimnandi
• Ukuphucula ukufunxa
• Ukulungisa inkangeleko yemveliso

Ngokwesiqhelo, kusetyenziswa iisampulu ezininzi de imveliso ihambelane nolindelo lophawu.

Iimpazamo eziqhelekileyo ezenziwa ziiBrand xa ukhetha i-OEM okanye i-ODM

Impazamo 1: Ukucela i-OEM ngaphandle kweFomula

Abaseki abaninzi abaqalayo bakholelwa ukuba i-OEM ithetha "umzi-mveliso wenza imveliso yam."

Nangona kunjalo, ukuba akukho fomula okanye iinkcukacha zobugcisa, iprojekthi idla ngokuba kufutshane ne-ODM okanye uphuhliso lwemveliso eyenzelwe wena.

Ukuqonda lo mahluko kunceda ekuphepheni ukulibaziseka konxibelelwano okungeyomfuneko.

Impazamo yesi-2: Ukukhetha Ubunini beFomula Ngaphambi Kokuqonda Iinjongo Zeshishini

Ukuba nefomula kuvakala kubalulekile, kodwa ayisoloko iyeyona nto ixabisekileyo kuyo yonke ibhrendi.

Inkampani entsha yokhathalelo lolusu ingazuza ngakumbi kwezi zinto zilandelayo:

• Isantya sokuqalisa esikhawulezayo
• Iindleko zophuhliso eziphantsi
• Umngcipheko wemveliso onciphileyo

kunokuba ube nefomula efuna utyalo-mali olukhulu ukuze uyidale.

Impazamo 3: Ukugxila kwi-MOQ kuphela

I-MOQ ibalulekile, kodwa yinxalenye enye kuphela yezigqibo zokwenziwa.

Iimpawu kufuneka zihlole:

• Iziqinisekiso zefektri
• Ukungaguquguquki kwemveliso
• Ukusebenza kakuhle konxibelelwano
• Inkxaso yophuhliso
• Amava okuthumela ngaphandle
• Iinkqubo zolawulo lomgangatho

I-MOQ ephantsi ayithethi rhoqo ukuba liqabane elingcono lokuvelisa.

Ngaphambi kokuba uqhagamshelane noMvelisi wezoLondolozo lwesikhumba, Lungisa ezi nkcukacha

Ukunika ulwazi olucacileyo kunceda abavelisi ukuba bacebise imodeli yemveliso echanekileyo ngokukhawuleza.

Lungiselela:

Udidi lweMveliso

Imizekelo:

• I-serum yobuso
• Ikrimu yamehlo
• Imaski yeshiti
• Ipetshi yamehlo yeHydrogel
• Isicoci
• Imveliso yokhathalelo lomzimba

Imakethi ejongiwe

Imizekelo:

• Amazwe Amanyene
• iYurophu
• Phakathi empuma
• Mzantsi-mpuma weAsia

Iimarike ezahlukeneyo zinokuba nezithako ezahlukeneyo kunye neemfuno zokuthobela imithetho.

Indawo yoKubeka iMveliso

Imizekelo:

• Ukuthintela ukwaluphala
• Ukufumisa
• Ukukhanyisa
• Ulusu olubuthathaka
• Ubuhle obucocekileyo
• Ukhathalelo lolusu oluphezulu

Ubungakanani be-oda obulindelweyo

Yabelana ngemfuno yakho eqikelelweyo:

• Ubungakanani be-oda yovavanyo
• Ubungakanani bokuqala bemveliso
• Imfuno yenyanga yexesha elide

Isikhokelo sokuPakisha

Faka:

• Uhlobo lwebhotile okanye ijagi
• Ityhubhu, ipompo, idropha, okanye ipakethi
• Indawo ephezulu okanye enkulu kwimarike

Okukhona inkcazelo emfutshane yemveliso yakho icacile, kokukhona umenzi enokukhawulezisa ukunika iingcebiso ezichanekileyo.

I-OEM okanye i-ODM: Yeyiphi Ofanele Uyikhethe?

Kwiinkampani ezininzi ezintsha zokhathalelo lolusu, i-ODM idla ngokuba yindawo yokuqala esebenza kakuhle.

Ivumela iimpawu ukuba:

• Qalisa ngokukhawuleza
• Nciphisa iindleko zokuqala zophuhliso
• Vavanya imfuno yemarike
• Ziphephe iingozi ezingeyomfuneko zokwenziwa kwemveliso

I-OEM ifanelekile ngakumbi kwiinkampani esele zinayo:

• Ifomula eqinisekisiweyo
• Itekhnoloji yemveliso ekhoyo
• Iimfuneko eziqinileyo zobunini befomula

Akukho nanye kwezi modeli ingcono kakhulu kwihlabathi liphela.

Ukhetho olufanelekileyo luxhomekeke kwisicwangciso sakho semveliso, ixesha oza kulisebenzisa, uhlahlo lwabiwo-mali, kunye neenjongo zebhrendi yexesha elide.

Sebenza noMenzi woLondolozo lwesikhumba oqondayo inqanaba lakho lokuqalisa

Ukukhetha iqabane lokuvelisa akupheleli nje ekuveliseni.

Umenzi wezokhathalelo lolusu othembekileyo kufuneka akuncede uqonde oku:

• Nokuba i-OEM okanye i-ODM iyahambelana neprojekthi yakho
• Yeyiphi indlela yefomula ehambelana nemarike yakho
• Indlela yokulinganisela ukwenziwa ngokwezifiso kunye neendleko
• Indlela yokutshintsha ukusuka kwingcamango yemveliso ukuya kwimveliso yorhwebo

I-Guangdong Joyan Biological Technology ixhasa iimveliso zokhathalelo lolusu zehlabathi ngophuhliso lwe-ODM, ukwenziwa kwe-OEM, ukwenziwa ngokwezifiso kwefomula, kunye nokuveliswa kweelebheli zabucala.

Ngeefomyula ezivuthiweyo, iindlela zokuvelisa eziguquguqukayo, kunye namava okukhonza iimarike zamazwe ngamazwe, iJoyan inceda iimpawu ziguqule iingcamango zokhathalelo lolusu zibe ziimveliso ezilungele ukuthengiswa.

Qalisa Uhambo Lwakho Lophuhliso Lwemveliso Yokhathalelo Lwesikhumba

Yabelana ngengcamango yakho yemveliso, imakethi ekujoliswe kuyo, kunye nobungakanani obulindelweyo neqela lethu.

Singakunceda ukuvavanya ukuba ngaba i-OEM, i-ODM, okanye indlela yokwenza ngokwezifiso yeyona ndlela ifanelekileyo yophawu lwakho.