Kwiminyaka yakutshanje, imakethi yehlabathi yokhathalelo lolusu ibone ukukhula kwemfuno yeemaski zephepha ezinemisebenzi emininzi ezinika ukufuma, ukulungiswa kunye nokuphuculwa kolusu okubonakalayo ngexesha elifutshane. Phakathi kwezinto ezintsha ezahlukeneyo, imaski yobuso eluhlaza iya ithandwa kakhulu ngenxa yezithako zayo ezivela elwandle kunye neenzuzo zokhathalelo lolusu eziyilwe ngokwesayensi.
Abathengi ngoku bafuna iimveliso zokhathalelo lolusu ezidibanisa izithako zendalo kunye nobuchwepheshe obuphambili bokuhombisa. Ngenxa yoko, iifomyula ezidibanisa izicatshulwa ze-algae zaselwandle, i-niacinamide kunye neepeptides zifumana ingqalelo enkulu kwishishini lobuhle.
Kwiinkampani zokhathalelo lolusu ezikhangela amathuba amatsha emveliso, udidi lweemaski zobuso ezikhanyayo lunika amandla amakhulu emarike, ingakumbi xa zidityaniswe neenzuzo zokufumisa kunye nokulwa nokwaluphala.