I-OEM vs i-ODM yeeBrands zoLondolozo lweSkincare: Yeyiphi engcono kwiLayibheli yakho yabucala?
2026-07-21
Oko Kuthethwa yi-OEM Ngokwenene kwiMveliso yeZithambiso
I-OEM imele uMenzi weZixhobo zoQoqosho. Ngokwenyani, oku kuthetha ukuba wena — uphawu — uzisa ifomula, imveliso yokulinganisa, okanye iinkcukacha zobugcisa ezineenkcukacha, kwaye umzi-mveliso uyenza ngokweemfuno zakho.
Ulawula uluhlu lwezithako. Ulawula ubunjani, ivumba, ugxininiso olusebenzayo, kunye namabango. Umsebenzi wefektri kukuvelisa, ukulawula umgangatho, kunye nokufaka iinkcukacha zakho kwimveliso egqityiweyo ngomlinganiselo.
Le modeli ikunika umahluko omkhulu. Ukuba uchithe iinyanga uphuhlisa ifomula eyahlukileyo kunye nengcali yekhemistri, okanye unemveliso yokulinganisa ofuna ihambelane ngokuchanekileyo, i-OEM yeyona ncoko ifanelekileyo onokuba nayo.
Ingxaki lixesha. Ukudluliselwa kwefomula, uvavanyo lozinzo, uvavanyo lokuhambelana nephakheji oyikhethileyo, kunye nokujikeleza iisampulu ezininzi konke kuthatha iintsuku zokwenyani. Umzi-mveliso okuxelela ukuba imveliso ye-OEM inokuba sele ilungele iisampulu kwiiyure ezingama-24 zefomula entsha ngokupheleleyo uyayigqithisa okanye uthetha ngefomula esondele kakhulu kwisiseko sayo esikhoyo.
Oko Kuthethwa Yi-ODM Kwimveliso Yezithambiso
I-ODM imele uMenzi woYilo lwasekuqaleni. Apha, umzi-mveliso sele unawo loo fomyula, inkqubo yokuvelisa, kwaye ngamanye amaxesha unokukhetha ukupakisha. Ukhetha kwizinto ezikhoyo kwaye wenze ngokwezifiso iindawo ezibalulekileyo kuphawu lwakho - iprofayili yevumba elimnandi, umbala wokupakisha, ilebheli, uyilo lwebhokisi, kunye nokubekwa kwayo.
Le yeyona modeli isetyenziswa kakhulu ziinkampani ezintsha ezithengisa iileyibhile zabucala, nokuba ziyayiqonda okanye aziyiqondi. Xa umthengisi esithi "khetha kwikhathalogu yethu kwaye siza kubeka uphawu lwakho kuyo," yi-ODM leyo.
Inzuzo kukuba isantya kunye nomngcipheko omncinci. Ekubeni ifomula sele izinzile, ivavanyiwe, kwaye isenziwa, uyayishiya iinyanga zophuhliso lwefomula. EJoyan, kulapho ilayibrari yethu yefomula yabantu abadala engaphezu kwama-3,000 ibaluleke khona ngokuthe ngqo — uphawu lunokujonga iifomla kuzo zonke iindidi ezifana ne-brightening serums, ii-collagen eye masks, okanye ii-bio-cellulose sheet masks, lucele isampuli kwiintsuku ezi-1-2, kwaye lutshintshele kwi-odolo yokuthenga ngaphandle kokulinda i-R&D entsha yefomyula.
Isithintelo kukuba usebenza ngaphakathi koko sele kukho. Ungalungisa umthwalo wevumba, ulungise izinto ezithile ezisebenzayo ngaphakathi kweendawo ezikhuselekileyo, kwaye wenze ngokwezifiso ngokupheleleyo ukupakishwa, kodwa awuyakhi kwakhona ifomula ukusuka ekuqaleni.
Umahluko Wokwenene Abathengi Abawukhathaleleyo: Isantya vs Ulawulo
Susa amagama asetyenziswa kweli shishini, isigqibo sixhomekeke kutshintsho olunye.
I-OEM ikunika ulawulo olungakumbi, kodwa ibiza ixesha elingakumbi.
I-ODM ikunika isantya esingakumbi, kodwa inciphisa umgama onokuthi uwusebenzise ukwenza ngokwezifiso ifomyula.
Akukho nanye kwezi "zingcono." Ukhetho olufanelekileyo luxhomekeke ekubeni uphawu lwakho lukuphi ngoku.
Khetha i-OEM ukuba:
- Sele unayo ifomula esebenzayo okanye imveliso ethile yokulinganisa ofuna ifaniswe
- Indawo yonke yophawu lwakho ixhomekeke kumxube wezithako ezisebenzayo ezikhethekileyo
- Ujolise kudidi olulawulayo olufuna ukwenziwa ngokwezifiso (amabango athile asebenzayo, umzekelo)
- Uneeveki ezi-8 ukuya kwezi-12 zendlela yokuqhuba ngaphambi kokuba ufune iimpahla ezigqityiweyo
- Ukhulisa uphawu olukhoyo kwaye udinga i-SKU yesibini eyahlulwe ngokwetekhnoloji kwabo bakhuphisana nabo
Khetha i-ODM ukuba:
- Olu luqaliso lwakho lokuqala lwemveliso kwaye kufuneka uqinisekise imakethi ngaphambi kokuba utyale imali eninzi kwi-R&D
- Ufuna ukuqalisa ii-SKU ezininzi ngokukhawuleza ukuze uvavanye ukuba zeziphi ezithengiswayo
- Uhlahlo-lwabiwo mali lwakho aluxhasi iinyanga zophuhliso lwefomula kunye novavanyo lozinzo
- Udinga iisampulu ngeentsuku, hayi iiveki, kuba uthumela umyalezo kumsasazi okanye uqhuba iphulo langaphambi kokuqaliswa.
- Ukhululekile ukwenza ngokwezifiso ukupakisha kunye nophawu ngelixa usebenzisa isiseko sefomula esiqinisekisiweyo
Indlela Oku Okusebenza Ngayo Ngeendidi Zemveliso Zokwenyani
Isigqibo se-OEM vs ODM sibonakala sahlukile kuxhomekeke kwinto oyiqalisayo.
Iimaski zamaphepha kunye neemaski zamehlo ziindidi apho i-ODM idla ngokuba nentsingiselo ngakumbi kwiimveliso ezininzi. Isayensi yefomyula engasemva kwemaski yamaphepha efumisayo okanye imaski yamehlo yekristale ye-collagen ivuthiwe - into eyahlula iimpawu kukukhetha ilaphu, ukugxila kwe-essence, ifomathi yokupakisha, kunye nophawu. UJoyan Ivelisa iimaski zephepha ukuya kuthi ga kwiiyunithi ezingama-400,000 ngosuku kunye neemaski zekristale zamehlo ukuya kuthi ga kwiiyunithi ezingama-600,000 ngosuku, oko kuthetha ukuba wakuba ukhethe ifomula kwaye ugqibile ukupakisha, ukwandiswa kube ngumthamo womyalelo wokwenyani kwenzeka ngokukhawuleza.
Iiserum kunye neekhrimu ezisebenzayo kulapho iincoko ze-OEM zivela khona rhoqo, ingakumbi ukuba uphawu lufuna ukwenza ibango elithile (ukukhanyisa, ukulwa nokwaluphala, ukulungiswa kwemiqobo) elinxulunyaniswa nepesenti ethile yesithako esisebenzayo. Nangona kunjalo, nangona kunjalo, iimpawu ezininzi ziqala ngefomula esisiseko se-ODM kwaye zicela ukulungiswa kwezinto ezisebenzayo okanye ivumba endaweni yokwakha ngokupheleleyo ukusuka kwi-zero - yindlela exutyiweyo ekunika uhlengahlengiso oluncinci ngaphandle kwexesha elipheleleyo le-OEM.
Ukhathalelo lolusu olusebhotileni (ii-toners, ii-essence, ii-lotions) ludla ngokwahlulwa ngokulinganayo phakathi kwe-OEM kunye ne-ODM kuxhomekeke ekubeni uphawu lunamava okwenziwa kwemveliso ngaphambili na. Umthamo wokugcwalisa ibhotile kaJoyan ufikelela kwiiyunithi ezingama-350,000 ngosuku, ngoko ke xa ifomula itshixiwe - nokuba yi-OEM eyenziwe ngokwezifiso okanye i-ODM ekhethiweyo - isantya semveliso asisoloko sibangela ingxaki.
Oku kuthetha ukuthini kwiSample yakho kunye nexesha lophuhliso
Apha kulapho uninzi lwabanini beempawu lutshiswa khona zizithembiso ezingacacanga. "Ukutshintsha ngokukhawuleza" akuthethi nto ngaphandle kwenombolo eqhotyoshelweyo.
Apha eJoyan, nantsi into ethethwa kukuzila ukutya xa kusenziwa:
- Kwiiprojekthi ze-ODM kusetyenziswa ifomula ekhoyo evela kwilayibrari yethu yefomula engaphezu kwama-3,000, singakuthumelela uxwebhu lwefomula kunye nephepha ledatha yobugcisa kwiiyure ezingama-24 emva kwesicelo sakho.
- Iisampuli ezibonakalayo zokupakisha okuqhelekileyo kunye neefomyula ezikhoyo zihlala zilungile kwiintsuku ezi-1-2.
- Kwiiprojekthi ze-OEM ezibandakanya ifomula entsha okanye eguquliweyo, amaxesha eesampuli asebenza ixesha elide ngenxa yendlela yokwenza, uvavanyo lozinzo, kunye nokuhlolwa kokuhambelana — kudla ngokulinganiswa ngeeveki, kungekhona iintsuku, kwaye siya kukunika uluhlu oluthile lwemihla xa sele siyiqonda ingcaciso yakho.
Umenzi okuxelela yonke iprojekthi — I-OEM okanye i-ODM — kuthatha iiyure ezingama-24 ezifanayo akuthethi ukuba unyanisekile. Impendulo enyanisekileyo ixhomekeke ekubeni ukhetha kwisiseko sefomula esikhoyo okanye ucela into entsha.
Apho Abathengi Batsha Khona: Ingxaki Yomntu Ophakathi
Into ebuhlungu rhoqo phakathi kwabasunguli beempawu kukufumanisa, emva kweenyanga beqalile ukuvelisa, ukuba bebengathethi nomzi-mveliso. Babethetha nenkampani yokurhweba eyayithengisela umenzi wokwenyani imveliso, yongeza umda, kwaye yayingenalo ulwazi oluthe ngqo malunga nolawulo lomgangatho, utshintsho lwefomula, okanye ucwangciso lwemveliso.
Oku kubaluleke kakhulu xa kukho into engahambi kakuhle - i-serum engaguqukiyo, ipompo evuzayo xa idlula, okanye iqela elingahambelani nesampulu evunyiweyo. Ukuba usebenza nomntu ophakathi, ukusombulula loo ngxaki kuthetha ukulinda ukuba abuyele kumzi-mveliso wokwenyani, ukongeza iintsuku okanye iiveki kuyo nayiphi na ingxolo.
IJoyan isebenza njengomzi-mveliso othe ngqo — iGuangdong Joyan Biological Technology, eseFoshan, eGuangdong, eneziko lethu lemveliso elingaphezu kwe-13,000㎡ kunye nemigca yemveliso engaphezu kwama-30. Xa ubeka iodolo, unxibelelana ngokuthe ngqo nabantu abalawula umgangatho kunye nemveliso, kungekhona umaleko wentengiso ohleli phakathi kwakho nomgangatho wefektri.
Iziqinisekiso: Oko Bakuxelela Kona
Iziqinisekiso zixhaphake kakhulu kwintengiso yemveliso yezimonyo, ngamanye amaxesha ngaphandle kwengcaciso yokuba zithetha ukuthini. Nantsi inguqulelo emfutshane, echaza ngqo oko uJoyan akuphetheyo:
I-GMPC (iGood Manufacturing Practice for Cosmetics) iqinisekisa ukuba umzi-mveliso ulandela iindlela ezisemgangathweni zococeko, izixhobo, kunye neendlela zokubhala amaxwebhu ngexesha lemveliso.
I-ISO22716 ngumgangatho wamazwe ngamazwe ngokukodwa kwi-GMP yezimonyo — yinto ejongwa kakhulu ziibhodi zolawulo kunye nabathengi xa behlola umenzi.
I-ISO13485 isebenza kwiinkqubo zolawulo lomgangatho wezixhobo zonyango, ukuba imveliso yakho isetyenziswa kwizixhobo okanye izixhobo zokhathalelo lolusu ezikumgangatho wezonyango.
Ubhaliso lwe-FDA luthetha ukuba esi sikhungo sibhalisiwe kwi-US Food and Drug Administration, efanelekileyo kwiimveliso ezithengiswa kwimarike yase-US.
I-BSCI (Business Social Compliance Initiative) ihlola iindlela zokusebenza kunye neemeko zokusebenza — oku kubaluleke ngakumbi kubathengi abathengisa ngeenkonzo zabo ze-ESG.
Uvavanyo lwe-SGS luqinisekisa ukhuseleko kunye nomgangatho wemveliso ngovavanyo lwelebhu lomntu wesithathu, lukunika amaxwebhu onokuwanika abathengisi okanye abathengisi bempahla.
UJoyan uneepatenti ezintandathu, kunye neepatenti ezili-17 kwitekhnoloji yokwenza kunye nemveliso.
Umzekelo Wokwenyani: Indlela Oku Okwenzeka Ngayo Kubathengi Abakhoyo
Iimpawu ezifana neHalf Acre Flower Field kunye noJulie-O zeza eJoyan zineendawo ezahlukeneyo zokuqala — ezinye zineengcamango zefomula ezikhoyo ezifuna uphuhliso lwe-OEM, ezinye zifuna ukuhamba ngokukhawuleza ngeefomyula ze-ODM kwaye zigxile amandla azo ekupakisheni nasekuzazini uphawu. Indlela yokuvelisa yayibonakala yahlukile nganye nganye, kodwa umbuzo osisiseko yayifana nalowo ubuza wona ngoku: ngaba sifuna ifomula eyenzelwe wena, okanye singahamba ngokukhawuleza ngento eqinisekisiweyo?
Impendulo ayifani neyabanye abantu. Ixhomekeke kudidi lwemveliso yakho, ixesha olichitheleyo, uhlahlo lwabiwo-mali lwakho lwe-R&D, kunye nendlela eyahluke ngayo ifomyula yakho ukuze ukhuphisane kwimarike yakho ethile.
Indlela Yokwenza Isigqibo Ngokwenyani: Uvavanyo Olulula
Ukuba awukaqinisekanga, zibuze le mibuzo mithathu:
1. Ngaba ndinefomula ethile okanye imveliso yokulinganisa endifuna ihambelane ngokuchanekileyo? Ukuba kunjalo, yi-OEM engenamthungo.
2. Ngaba ndifuna iisampulu ezigqityiweyo zingadlulanga iiveki ezimbini ukuze ndifikelele kumhla wokuqaliswa okanye umhla wokugqibela wokupapashwa? Ukuba kunjalo, nceda undwendwele i-ODM.
3. Ingaba inzuzo yokhuphiswano lwemveliso yam isekelwe kwizithako, okanye kuphawu kunye nokubekwa kwayo kwindawo ethile? Inzuzo esekwe kwizithako ixhomekeke kwi-OEM; inzuzo esekwe kwiphawu ixhomekeke kwi-ODM.
Uninzi lwabanini bebhrendi abaqalayo bafika kwi-ODM. Uninzi lwemveliso yesibini okanye yesithathu iqalisa, xa uphawu lunomdla kwaye lufuna ukwahluka kobuchwephesha, lutshintshela kwi-OEM kwii-SKU ezithile ngelixa lugcina iifomyula ze-ODM kulo lonke uluhlu.
Yintoni Omele Uyithumele Kumenzi Ukuze Ufumane Impendulo Echanekileyo
Nokuba uthambekele kweyiphi na indlela, eyona ndlela ikhawulezayo yokufumana ikowuteshini yokwenyani kunye nexesha elifanelekileyo - hayi uqikelelo olungacacanga - kukunika umenzi iinkcukacha ezithile:
- Udidi lwemveliso (i-serum, ukhilimu, imaski yeshiti, imaski yamehlo, ifomathi yebhotile)
- Imarike ekujoliswe kuyo kunye nazo naziphi na iimfuno zomthetho ezaziwayo
- Nokuba unayo ifomula ekhoyo okanye ufuna ukukhetha kwikhathalogu ekhoyo
- Umhla wokuqaliswa okujoliswe kuwo
- Ubungakanani obuqikelelweyo be-odolo yakho yokuqala
Ngolu lwazi, uJoyan angakuxelela kwiiyure ezingama-24 ukuba iprojekthi yakho iyahambelana nefomula ekhoyo evela kwithala leencwadi lethu okanye ifuna indlela yophuhliso lwe-OEM eyenzelwe wena, kunye nesampulu yokwenyani kunye nexesha lokuvelisa.
Imibuzo ebuzwa qho
Q: Ingakanani i-odolo encinci yezinto zokuthambisa ezikwileyibhile yabucala eJoyan?
A: I-MOQ iqala kwiiyunithi ezingama-3,000 kwiimveliso ezininzi zokhathalelo lolusu ezifana neeserum, iikhrimu, kunye neetoner. Iimaski zamaphepha kunye neemaski zamehlo zinokuba namanqanaba ahlukeneyo e-MOQ ngokuxhomekeke kwifomathi yokupakishwa kunye nokukhethwa kwelaphu - uJoyan uza kuqinisekisa i-MOQ echanekileyo xa udidi lwemveliso kunye nokupakishwa kucacisiwe.
Q: Kuthatha ixesha elingakanani ukufumana isampulu?
A: Kwiifomyula ezikhoyo kwilayibrari yefomyula engaphezu kwama-3,000 kaJoyan, amaxwebhu efomyula aziswa kwiiyure ezingama-24 kwaye iisampulu ezibonakalayo zihlala zilungile kwiintsuku ezi-1-2. Iifomyula ze-OEM ezenziwe ngokwezifiso ezifuna uphuhliso olutsha zithatha ixesha elide ngenxa yovavanyo lozinzo kunye nokuhambelana.
Q: Zeziphi iziqinisekiso anazo uJoyan?
A: UJoyan uneziqinisekiso ze-GMPC, ISO22716, ISO13485, FDA, BSCI, kunye ne-SGS, ezigubungela indlela yokuvelisa, ulawulo lomgangatho, kunye nemigangatho yokuthobela imithetho yoluntu.
Q: Ngaba ndingayilungisa ifomula kunye nokupakishwa?
A: Ewe. UJoyan ugcina iifomyula ezivuthiweyo ezingaphezu kwama-3,000 ezinokulungiswa kwiivumba kunye nezinto ezikhethiweyo, zidityaniswe nokupakishwa okunokwenziwa ngokwezifiso ngokupheleleyo, ukulebhelisha, kunye noyilo lwebhokisi. Kwiiprojekthi ezifuna ifomula entsha ngokupheleleyo, uphuhliso lwe-OEM luyafumaneka.
Q: Ndingaqala njani ngoJoyan?
A: Nxibelelana noJoyan ngokusebenzisa gdjoyan.com ngodidi lwemveliso yakho, imakethi ekujoliswe kuyo, kunye nobungakanani beodolo obuqikelelweyo. UJoyan uza kuphendula ngeengcebiso zefomyula kunye nokufumaneka kwesampulu kwiiyure ezingama-24.
Qhagamshelana nathi